For those who aren’t aware, I started a YouTube channel a few months ago that focuses on the books I read. So far, it has been quite the struggle wrapping my head around the editing process, perfecting the art of being on-camera, and figuring out how to actually grow a channel because it is quite a bit out of my comfort zone of writing on a computer where no one can see me. After some time of uploading once per week and feeling like I understand what I’m doing a little, however, I feel like I want to expand. I have never made a secret of the fact that I am equally interested in books and gaming, and I would like the content I create to reflect this. Therefore, I would like to start a gaming YouTube.
Here’s the problem, though: I have no idea how to do this. There are several specific reasons for my confusion, but overall, I just feel like considering the possibility of talking about gaming on video has a lot of obstacles that I need to think about. Instead of worrying silently, I thought I would voice my concerns publicly, as it may help someone else in the future decide whether to start a channel or not.
The first question I’ve been struggling with is whether I would like to create a separate channel for gaming-related content or just expand what I discuss on my current account. There are pros and cons here that I need to weigh. On the positive side, I wouldn’t have to worry about keeping up-to-date with videos on two separate channels. Unfortunately, I have also heard that the ever-confusing algorithm doesn’t like when it cannot easily define a YouTuber’s content with a single category. Moreover, viewers tend to prefer more specialized content. When I write on my blog, I feel like it’s easier to talk about different interests because readers are okay with more generalized websites and it’s more common here. With gaming, however, I think I would struggle to build an audience if I was interjecting with a book video every other week.
On the topic of content, this is a problem that I have been struggling with, as well. Gaming creators on YouTube are incredibly specialized. They exclusively do reviews, top lists, let’s plays, or analysis videos. Beyond that, however, they are also increasingly specialized to one specific type of game, like only discussing a specific platform or genre. As someone who likes, well, basically everything, it’s really hard to see what niche I would fill as a gaming YouTuber. The best way to figure this out is probably to just start making videos and see what I enjoy creating the most, but as someone who really likes to have a plan going into everything, this is hard to wrap my head around.
Finally, the gaming market is incredibly saturated. When I started making book-based content, it was partially because I thought it would be easier to get a foothold there. I’m not in this to become the next Markiplier, but I also don’t want to be spending hours of my time making videos that no one will ever see. I need to get an idea of how best to build and maintain a group of people that will watch what I put out into the world, and figuring out how to do that is, again, probably just a trial-and-error process that will only become clear upon actually doing it.
Overall, the signs are pointing to me just making gaming content and seeing how it goes. Therefore, I have officially created a gaming YouTube. I did ultimately decide to make it separate from my book-based content for now, but I will see if I decide to combine my interests at a later date. Since I write on a schedule, this post is actually going up a few days after initially writing it, so hopefully, I will have some actual content on the channel by the time this post goes live. If any of you are content creators, let me know if you have any advice here for my early days into the gaming scene!
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